{"id":4511,"date":"2021-09-09T08:44:43","date_gmt":"2021-09-09T06:44:43","guid":{"rendered":"https:\/\/kbryant.de\/blog\/?p=4511"},"modified":"2022-03-07T12:48:33","modified_gmt":"2022-03-07T11:48:33","slug":"warum-google-15-milliarden-dollar-an-apple-zahlt","status":"publish","type":"post","link":"https:\/\/kbryant.de\/blog\/warum-google-15-milliarden-dollar-an-apple-zahlt\/","title":{"rendered":"Warum Google 15 Milliarden Dollar an Apple zahlt"},"content":{"rendered":"

[et_pb_section fb_built=“1″ specialty=“on“ _builder_version=“4.9.7″ inner_width=“100%“ inner_max_width=“100%“ custom_margin=“|5px||5px|false|false“ use_custom_width=“on“ width_unit=“off“ custom_width_percent=“100%“ global_colors_info=“{}“][et_pb_column type=“2_3″ specialty_columns=“2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner admin_label=“Zeile“ _builder_version=“4.7.4″ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“2_3″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/kbryant.de\/blog\/wp-content\/uploads\/2021\/09\/web_Warum-Google-15-Milliarden-Dollar-an-Apple-zahlt2.jpeg“ alt=“Apple Maps Look Around am New Yorker Times Square“ title_text=“web_Warum Google 15 Milliarden Dollar an Apple zahlt?2″ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.10.6″ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.10.6″ text_font=“Open Sans||||||||“ text_text_color=“#333333″ header_2_font_size=“22px“ header_2_line_height=“1.2em“ header_3_font_size=“17px“ width=“100%“ custom_margin=“|15px||10px|false|false“ header_2_font_size_tablet=““ header_2_font_size_phone=“22px“ header_2_font_size_last_edited=“on|desktop“ global_colors_info=“{}“]<\/p>\n

Anstieg von 5 Milliarden US-Dollar<\/strong><\/h2>\n

Bereits im Jahr 2020 zahlte Google einen Betrag von 10 Milliarden US-Dollar um als Standardsuchmaschine in Apples Produkten zu erscheinen. Eine Reihe von Analysten, welche \u00fcber das Abkommen informiert sind, und eine Untersuchung von Bernstein Research legen nahe, dass der Betrag f\u00fcr das Jahr 2021 auf 15 Milliarden US-Dollar ansteigt. Innerhalb von einem Jahr ergibt das einen Anstieg von insgesamt 5 Milliarden US-Dollar.<\/span><\/p>\n

Weitere Anstiege geplant<\/strong><\/h2>\n

Damit jedoch nicht genug: Auch in den kommenden Jahren erwarten die Analysten weitere Anstiege bez\u00fcglich der H\u00f6he des Beitrags. Aus den Zahlen von Apple, welche sie gegen\u00fcber der B\u00f6rsenaufsicht offengelegt haben, geht ein Betrag von ca. 18 bis 20 Milliarden US-Dollar f\u00fcr das Jahr 2022 hervor. Laut Bernstein Analyst Toni Sacconaghi m\u00f6chte Google sicherstellen, dass sie nicht von Microsoft \u00fcberboten werden.<\/span><\/p>\n

Hoher Umsatzanteil<\/strong><\/h2>\n

Bei Apple wird die Zahlung von Google unter der Kategorie „Services“ verbucht. Neben dem App Store macht die Suchmaschinengeb\u00fchr in diesem Segment einen gro\u00dfen Anteil des Gesamtumsatzes aus. Im App Store erh\u00e4lt Apple \u00fcblicherweise eine Provision von 30% beim Verkauf einer App.<\/span><\/p>\n

Unsicherheiten im Raum<\/strong><\/h2>\n

Laut den Analysten ist es jedoch unsicher, ob Google zuk\u00fcnftig weiterhin einen solch hohen Betrag an Apple f\u00fcr das Recht als Standardsuchmaschine bezahlt. Einerseits besteht die Gefahr, dass Regulierungsbeh\u00f6rden eingreifen, da es zu Wettbewerbsproblemen aufgrund der Gr\u00f6\u00dfe der beiden Technologiekonzernen kommen k\u00f6nnte. Zus\u00e4tzlich k\u00f6nnte es seitens Google zu einer Neupositionierung kommen, da der die H\u00f6he des Betrags mittlerweile enorm angestiegen ist. Laut Bernstein Research macht die Zahlung mittlerweile ungef\u00e4hr 4% bis 5% von Apples Reingewinn aus.<\/span><\/p>\n

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F\u00fcr den Verbleib als Standsuchmaschine in Apples Webbrowser zahlt Google einen Betrag von 15 Milliarden US-Dollar f\u00fcr das Jahr 2021.<\/p>\n","protected":false},"author":12,"featured_media":4522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[247],"tags":[],"yoast_head":"\nWarum Google 15 Milliarden Dollar an Apple zahlt | KBryant.de<\/title>\n<meta name=\"description\" content=\"F\u00fcr den Verbleib als Standsuchmaschine in Apples Webbrowser zahlt Google einen Betrag von 15 Milliarden US-Dollar f\u00fcr das Jahr 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kbryant.de\/blog\/warum-google-15-milliarden-dollar-an-apple-zahlt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta 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